One Corridor.
Real Evidence.
The Fresh2Go pilot is a disciplined learning exercise — not a small version of the full business. We test whether the model works where behavioural signals are strongest: along Great East Road, Lusaka.
Great East Road, Lusaka.
A bounded corridor is a deliberate choice. It increases demand density, reduces operational complexity, and produces clean evidence on unit economics before any expansion decision.
Four months, four objectives.
Sign 8–12 pilot suppliers. Walk through listing and Service Agreement.
Live listings. Consumer acquisition along the corridor. Daily ops cadence.
Tune listings, pricing, and supplier workflows against live data.
Compile evidence on demand density, retention, transaction reliability, and unit economics.
Four questions. Honest answers.
Are there enough transactions in the corridor to sustain supplier interest?
Do suppliers list reliably once onboarded?
Do consumers actually collect their purchases?
Does commission cover platform costs at pilot volume?
What the pilot will produce.
- Transaction volume
- Commission revenue
- Supplier retention
- Consumer repeat rate
- Unit economics
- Listing fulfilment rate
- Pickup completion rate
- Dispute resolution rate
- Kilograms diverted
- Aggregate consumer savings
- Estimated emissions avoided
- Low-income consumers served
Quality surplus, not charity scraps.
Fresh2Go only partners with formal food businesses operating under Zambian food-safety regulations. Suppliers retain ownership and liability up to the moment of pickup.
We don't touch the food. We coordinate the market.
No warehousing. No intermediate storage. No delivery fleet in Phase 1. Just disciplined coordination between supplier and buyer within a defined window.
The pilot is the whole point.
Phase 1 coordination. Phase 2 aggregation. Phase 3 delivery-enabled. Fresh2Go scales on evidence, not assumption.
Honest outcomes only.
Not every pilot succeeds. The ones that do often succeed by demonstrating what needs to change. The pilot exists to produce evidence — and evidence is useful regardless of which direction it points.
Density and retention thresholds met. Expand into a second corridor with validated unit economics.
Signals are mixed. Document learnings and propose an adjusted path (e.g. aggregation before delivery).
Fundamentals don't hold. Return a frank report to funders. No scaling on assumption.